FURTHER PLAST
Srithai Showroom (Winning Competition)
Srithai Showroom (Winning Competition)
FURTHER PLAST
Location
Location
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Area
Area
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Completion Date
Completion Date
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Collaboration
Collaboration
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Srithai Superware Showroom, Bangkok, Thailand
Srithai Superware Showroom, Bangkok, Thailand
175 sq.m
175 sq.m
2023
2023
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THIS PROJECT WON THE "REBIRTH DESIGN CHALLENGE 2023" UNDER THE THEME "NEW IDEA, NEW PASSION", CHALLENGING PARTICIPANTS TO PUSH BEYOND THEIR LIMITS. THE PROJECT WAS PRESENTED ON STAGE, SHOWCASING A REBRANDING STRATEGY DESIGNED TO TAKE THE BRAND FURTHER THAN EVER BEFORE. THIS PROJECT IS A "SHOWROOM RENOVATION FOR SRITHAI", ONE OF THAILAND’S LEADING PLASTIC MANUFACTURERS. THE DESIGN PRESENTS A NEW PERSPECTIVE ON PLASTIC BY HIGHLIGHTING ITS POTENTIAL TO COEXIST WITH THE ENVIRONMENT THROUGH SUSTAINABLE MATERIALS AND THOUGHTFUL DESIGN. THE LAYOUT ELEVATES PRODUCT PRESENTATION WHILE CREATING AN ENGAGING CIRCULATION EXPERIENCE, STRENGTHENING THE BRAND IMAGE AND COMMUNICATING SRITHAI’S COMMITMENT TO INNOVATION AND SUSTAINABILITY.
THIS PROJECT WON THE "REBIRTH DESIGN CHALLENGE 2023" UNDER THE THEME "NEW IDEA, NEW PASSION", CHALLENGING PARTICIPANTS TO PUSH BEYOND THEIR LIMITS. THE PROJECT WAS PRESENTED ON STAGE, SHOWCASING A REBRANDING STRATEGY DESIGNED TO TAKE THE BRAND FURTHER THAN EVER BEFORE. THIS PROJECT IS A "SHOWROOM RENOVATION FOR SRITHAI", ONE OF THAILAND’S LEADING PLASTIC MANUFACTURERS. THE DESIGN PRESENTS A NEW PERSPECTIVE ON PLASTIC BY HIGHLIGHTING ITS POTENTIAL TO COEXIST WITH THE ENVIRONMENT THROUGH SUSTAINABLE MATERIALS AND THOUGHTFUL DESIGN. THE LAYOUT ELEVATES PRODUCT PRESENTATION WHILE CREATING AN ENGAGING CIRCULATION EXPERIENCE, STRENGTHENING THE BRAND IMAGE AND COMMUNICATING SRITHAI’S COMMITMENT TO INNOVATION AND SUSTAINABILITY.
THIS PROJECT WON THE "REBIRTH DESIGN CHALLENGE 2023" UNDER THE THEME "NEW IDEA, NEW PASSION", CHALLENGING PARTICIPANTS TO PUSH BEYOND THEIR LIMITS. THE PROJECT WAS PRESENTED ON STAGE, SHOWCASING A REBRANDING STRATEGY DESIGNED TO TAKE THE BRAND FURTHER THAN EVER BEFORE. THIS PROJECT IS A "SHOWROOM RENOVATION FOR SRITHAI", ONE OF THAILAND’S LEADING PLASTIC MANUFACTURERS. THE DESIGN PRESENTS A NEW PERSPECTIVE ON PLASTIC BY HIGHLIGHTING ITS POTENTIAL TO COEXIST WITH THE ENVIRONMENT THROUGH SUSTAINABLE MATERIALS AND THOUGHTFUL DESIGN. THE LAYOUT ELEVATES PRODUCT PRESENTATION WHILE CREATING AN ENGAGING CIRCULATION EXPERIENCE, STRENGTHENING THE BRAND IMAGE AND COMMUNICATING SRITHAI’S COMMITMENT TO INNOVATION AND SUSTAINABILITY.
About the project
About the project
About the project
THIS PROJECT WON THE "REBIRTH DESIGN CHALLENGE 2023" UNDER THE THEME "NEW IDEA, NEW PASSION", CHALLENGING PARTICIPANTS TO PUSH BEYOND THEIR LIMITS. THE PROJECT WAS PRESENTED ON STAGE, SHOWCASING A REBRANDING STRATEGY DESIGNED TO TAKE THE BRAND FURTHER THAN EVER BEFORE. THIS PROJECT IS A "SHOWROOM RENOVATION FOR SRITHAI", ONE OF THAILAND’S LEADING PLASTIC MANUFACTURERS. THE DESIGN PRESENTS A NEW PERSPECTIVE ON PLASTIC BY HIGHLIGHTING ITS POTENTIAL TO COEXIST WITH THE ENVIRONMENT THROUGH SUSTAINABLE MATERIALS AND THOUGHTFUL DESIGN. THE LAYOUT ELEVATES PRODUCT PRESENTATION WHILE CREATING AN ENGAGING CIRCULATION EXPERIENCE, STRENGTHENING THE BRAND IMAGE AND COMMUNICATING SRITHAI’S COMMITMENT TO INNOVATION AND SUSTAINABILITY.
The project reimagines Srithai’s showroom by improving circulation, product organization, and the overall brand experience through the concept of “Stepping from Behind the Scenes to the Forefront.” Factory pallets are transformed into a key design element, representing the people and processes behind the organization. The project also explores sustainability through recycled plastic, developing new materials such as flooring, ceiling panels, and pallets. By redesigning existing products for new lifestyles and emerging markets, the project aims to connect Srithai with a new generation of users and expand its potential into international markets.
The project reimagines Srithai’s showroom by improving circulation, product organization, and the overall brand experience through the concept of “Stepping from Behind the Scenes to the Forefront.” Factory pallets are transformed into a key design element, representing the people and processes behind the organization. The project also explores sustainability through recycled plastic, developing new materials such as flooring, ceiling panels, and pallets. By redesigning existing products for new lifestyles and emerging markets, the project aims to connect Srithai with a new generation of users and expand its potential into international markets.
The project reimagines Srithai’s showroom by improving circulation, product organization, and the overall brand experience through the concept of “Stepping from Behind the Scenes to the Forefront.” Factory pallets are transformed into a key design element, representing the people and processes behind the organization. The project also explores sustainability through recycled plastic, developing new materials such as flooring, ceiling panels, and pallets. By redesigning existing products for new lifestyles and emerging markets, the project aims to connect Srithai with a new generation of users and expand its potential into international markets.
The new layout creates a clearer circulation path, guiding visitors through a chronological journey from Srithai’s past toward its future at the innermost point. This sequence helps visitors understand the company’s development and direction while creating a more engaging brand experience. A dedicated seating area is also provided for discussions with potential customers, strengthening business engagement within the showroom. The pallet, representing the people and processes behind the organization, is reimagined using recycled plastic waste from the manufacturing process. The material is compressed and molded into modular elements, then assembled vertically to create product display structures. Their gradually increasing heights symbolize the growth and continuous development of the organization, transforming industrial waste into a meaningful part of the showroom experience.
The new layout creates a clearer circulation path, guiding visitors through a chronological journey from Srithai’s past toward its future at the innermost point. This sequence helps visitors understand the company’s development and direction while creating a more engaging brand experience. A dedicated seating area is also provided for discussions with potential customers, strengthening business engagement within the showroom. The pallet, representing the people and processes behind the organization, is reimagined using recycled plastic waste from the manufacturing process. The material is compressed and molded into modular elements, then assembled vertically to create product display structures. Their gradually increasing heights symbolize the growth and continuous development of the organization, transforming industrial waste into a meaningful part of the showroom experience.
The new layout creates a clearer circulation path, guiding visitors through a chronological journey from Srithai’s past toward its future at the innermost point. This sequence helps visitors understand the company’s development and direction while creating a more engaging brand experience. A dedicated seating area is also provided for discussions with potential customers, strengthening business engagement within the showroom. The pallet, representing the people and processes behind the organization, is reimagined using recycled plastic waste from the manufacturing process. The material is compressed and molded into modular elements, then assembled vertically to create product display structures. Their gradually increasing heights symbolize the growth and continuous development of the organization, transforming industrial waste into a meaningful part of the showroom experience.
UPON ENTERING THE SHOWROOM, THE DISPLAY SHELVES GUIDE VISITORS TOWARD THE RIGHT AND LEAD THEM THROUGH A CONTINUOUS CIRCULATION LOOP. THIS DIRECTIONAL LAYOUT ALLOWS CUSTOMERS TO EXPLORE THE ENTIRE PRODUCT RANGE IN A SINGLE JOURNEY, CREATING A CLEAR AND EFFICIENT SHOWROOM EXPERIENCE. UPON ENTERING THE SHOWROOM, THE DISPLAY SHELVES GUIDE VISITORS TOWARD THE RIGHT AND CREATE A CONTINUOUS CIRCULATION PATH. THIS DIRECTIONAL LAYOUT ALLOWS CUSTOMERS TO EXPLORE THE FULL RANGE OF PRODUCTS IN A SINGLE JOURNEY, ENSURING A CLEAR AND COMPLETE UNDERSTANDING OF SRITHAI’S PRODUCTS.
UPON ENTERING THE SHOWROOM, THE DISPLAY SHELVES GUIDE VISITORS TOWARD THE RIGHT AND LEAD THEM THROUGH A CONTINUOUS CIRCULATION LOOP. THIS DIRECTIONAL LAYOUT ALLOWS CUSTOMERS TO EXPLORE THE ENTIRE PRODUCT RANGE IN A SINGLE JOURNEY, CREATING A CLEAR AND EFFICIENT SHOWROOM EXPERIENCE. UPON ENTERING THE SHOWROOM, THE DISPLAY SHELVES GUIDE VISITORS TOWARD THE RIGHT AND CREATE A CONTINUOUS CIRCULATION PATH. THIS DIRECTIONAL LAYOUT ALLOWS CUSTOMERS TO EXPLORE THE FULL RANGE OF PRODUCTS IN A SINGLE JOURNEY, ENSURING A CLEAR AND COMPLETE UNDERSTANDING OF SRITHAI’S PRODUCTS.
UPON ENTERING THE SHOWROOM, THE DISPLAY SHELVES GUIDE VISITORS TOWARD THE RIGHT AND LEAD THEM THROUGH A CONTINUOUS CIRCULATION LOOP. THIS DIRECTIONAL LAYOUT ALLOWS CUSTOMERS TO EXPLORE THE ENTIRE PRODUCT RANGE IN A SINGLE JOURNEY, CREATING A CLEAR AND EFFICIENT SHOWROOM EXPERIENCE. UPON ENTERING THE SHOWROOM, THE DISPLAY SHELVES GUIDE VISITORS TOWARD THE RIGHT AND CREATE A CONTINUOUS CIRCULATION PATH. THIS DIRECTIONAL LAYOUT ALLOWS CUSTOMERS TO EXPLORE THE FULL RANGE OF PRODUCTS IN A SINGLE JOURNEY, ENSURING A CLEAR AND COMPLETE UNDERSTANDING OF SRITHAI’S PRODUCTS.
The first section presents Srithai’s tableware products, such as plates and bowls, before gradually progressing toward newer products developed in response to changing social trends and consumer needs. A red flooring system, representing Srithai’s signature brand color, is used throughout the space to reinforce the company’s identity and create a strong visual connection between the products and the brand.
The first section presents Srithai’s tableware products, such as plates and bowls, before gradually progressing toward newer products developed in response to changing social trends and consumer needs. A red flooring system, representing Srithai’s signature brand color, is used throughout the space to reinforce the company’s identity and create a strong visual connection between the products and the brand.
The first section presents Srithai’s tableware products, such as plates and bowls, before gradually progressing toward newer products developed in response to changing social trends and consumer needs. A red flooring system, representing Srithai’s signature brand color, is used throughout the space to reinforce the company’s identity and create a strong visual connection between the products and the brand.
THE PRODUCT DISPLAY LAYOUT CAN ALSO BE ADAPTED ACCORDING TO DIFFERENT REQUIREMENTS. SINCE THE PALLETS ARE DESIGNED AS A "MODULAR SYSTEM", THEY CAN BE EASILY ASSEMBLED, DISASSEMBLED, AND REARRANGED FOR EXHIBITIONS IN DIFFERENT SPACES AND CONFIGURATIONS.
THE PRODUCT DISPLAY LAYOUT CAN ALSO BE ADAPTED ACCORDING TO DIFFERENT REQUIREMENTS. SINCE THE PALLETS ARE DESIGNED AS A "MODULAR SYSTEM", THEY CAN BE EASILY ASSEMBLED, DISASSEMBLED, AND REARRANGED FOR EXHIBITIONS IN DIFFERENT SPACES AND CONFIGURATIONS.
THE PRODUCT DISPLAY LAYOUT CAN ALSO BE ADAPTED ACCORDING TO DIFFERENT REQUIREMENTS. SINCE THE PALLETS ARE DESIGNED AS A "MODULAR SYSTEM", THEY CAN BE EASILY ASSEMBLED, DISASSEMBLED, AND REARRANGED FOR EXHIBITIONS IN DIFFERENT SPACES AND CONFIGURATIONS.
THE MODULAR PALLET SYSTEM CAN ALSO BE USED FOR "OUTDOOR DISPLAYS IN OPEN SPACES AND DIRECT SUNLIGHT", EXPANDING ITS FLEXIBILITY BEYOND THE SHOWROOM. ITS SCULPTURAL FORM ALSO ALLOWS IT TO FUNCTION AS A "STANDALONE INSTALLATION", EVEN WITHOUT DISPLAYING PRODUCTS.
THE MODULAR PALLET SYSTEM CAN ALSO BE USED FOR "OUTDOOR DISPLAYS IN OPEN SPACES AND DIRECT SUNLIGHT", EXPANDING ITS FLEXIBILITY BEYOND THE SHOWROOM. ITS SCULPTURAL FORM ALSO ALLOWS IT TO FUNCTION AS A "STANDALONE INSTALLATION", EVEN WITHOUT DISPLAYING PRODUCTS.
THE MODULAR PALLET SYSTEM CAN ALSO BE USED FOR "OUTDOOR DISPLAYS IN OPEN SPACES AND DIRECT SUNLIGHT", EXPANDING ITS FLEXIBILITY BEYOND THE SHOWROOM. ITS SCULPTURAL FORM ALSO ALLOWS IT TO FUNCTION AS A "STANDALONE INSTALLATION", EVEN WITHOUT DISPLAYING PRODUCTS.
THE COMPRESSED PLASTIC TILES ARE CONNECTED USING A "CLICK-LOCK SYSTEM", ALLOWING EASY ASSEMBLY AND DISASSEMBLY. THE CEILING COMBINES TRANSPARENT AND WHITE PLASTIC PANELS, CREATING A SOFT "LIGHT BOX EFFECT" WHEN ILLUMINATED FROM ABOVE. THE PALLET DISPLAY SYSTEM IS ALSO DESIGNED TO BE MODULAR, ALLOWING ITS HEIGHT TO BE ADJUSTED OR DISASSEMBLED ACCORDING TO THE SIZE AND REQUIREMENTS OF EACH PRODUCT.
THE COMPRESSED PLASTIC TILES ARE CONNECTED USING A "CLICK-LOCK SYSTEM", ALLOWING EASY ASSEMBLY AND DISASSEMBLY. THE CEILING COMBINES TRANSPARENT AND WHITE PLASTIC PANELS, CREATING A SOFT "LIGHT BOX EFFECT" WHEN ILLUMINATED FROM ABOVE. THE PALLET DISPLAY SYSTEM IS ALSO DESIGNED TO BE MODULAR, ALLOWING ITS HEIGHT TO BE ADJUSTED OR DISASSEMBLED ACCORDING TO THE SIZE AND REQUIREMENTS OF EACH PRODUCT.
THE COMPRESSED PLASTIC TILES ARE CONNECTED USING A "CLICK-LOCK SYSTEM", ALLOWING EASY ASSEMBLY AND DISASSEMBLY. THE CEILING COMBINES TRANSPARENT AND WHITE PLASTIC PANELS, CREATING A SOFT "LIGHT BOX EFFECT" WHEN ILLUMINATED FROM ABOVE. THE PALLET DISPLAY SYSTEM IS ALSO DESIGNED TO BE MODULAR, ALLOWING ITS HEIGHT TO BE ADJUSTED OR DISASSEMBLED ACCORDING TO THE SIZE AND REQUIREMENTS OF EACH PRODUCT.
