CONFIDENT(IAL)
Balenciaga Concept Booth
Balenciaga Concept Booth
CONFIDENT(IAL)
Location
Location
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Area
Area
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Completion Date
Completion Date
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Collaboration
Collaboration
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Concept Booth, Bangkok, Thailand
Concept Booth, Bangkok, Thailand
100 sq.m
100 sq.m
2024
2024
Piyapat S., Pradchayapol T.
Piyapat S., Pradchayapol T.
BALENCIAGA IS A FASHION BRAND WITH A STRONG AND DISTINCTIVE IDENTITY. ITS CUSTOMERS REFLECT THIS CHARACTER THROUGH DIVERSE LIFESTYLES, A STRONG SENSE OF INDIVIDUALITY, A LOVE FOR FREEDOM, AND A WILLINGNESS TO EXPLORE NEW EXPERIENCES. THEY SEEK TO STAND OUT AND BECOME THE MAIN CHARACTER OF THEIR OWN STORIES. THE SPACE IS THEREFORE DESIGNED TO GIVE CUSTOMERS THE FREEDOM TO CHOOSE HOW THEY EXPERIENCE IT WHILE PLACING THEMSELVES AT THE CENTER.
BALENCIAGA IS A FASHION BRAND WITH A STRONG AND DISTINCTIVE IDENTITY. ITS CUSTOMERS REFLECT THIS CHARACTER THROUGH DIVERSE LIFESTYLES, A STRONG SENSE OF INDIVIDUALITY, A LOVE FOR FREEDOM, AND A WILLINGNESS TO EXPLORE NEW EXPERIENCES. THEY SEEK TO STAND OUT AND BECOME THE MAIN CHARACTER OF THEIR OWN STORIES. THE SPACE IS THEREFORE DESIGNED TO GIVE CUSTOMERS THE FREEDOM TO CHOOSE HOW THEY EXPERIENCE IT WHILE PLACING THEMSELVES AT THE CENTER.
BALENCIAGA IS A FASHION BRAND WITH A STRONG AND DISTINCTIVE IDENTITY. ITS CUSTOMERS REFLECT THIS CHARACTER THROUGH DIVERSE LIFESTYLES, A STRONG SENSE OF INDIVIDUALITY, A LOVE FOR FREEDOM, AND A WILLINGNESS TO EXPLORE NEW EXPERIENCES. THEY SEEK TO STAND OUT AND BECOME THE MAIN CHARACTER OF THEIR OWN STORIES. THE SPACE IS THEREFORE DESIGNED TO GIVE CUSTOMERS THE FREEDOM TO CHOOSE HOW THEY EXPERIENCE IT WHILE PLACING THEMSELVES AT THE CENTER.
About the project
About the project
About the project
BALENCIAGA IS A FASHION BRAND WITH A STRONG AND DISTINCTIVE IDENTITY. ITS CUSTOMERS REFLECT THIS CHARACTER THROUGH DIVERSE LIFESTYLES, A STRONG SENSE OF INDIVIDUALITY, A LOVE FOR FREEDOM, AND A WILLINGNESS TO EXPLORE NEW EXPERIENCES. THEY SEEK TO STAND OUT AND BECOME THE MAIN CHARACTER OF THEIR OWN STORIES. THE SPACE IS THEREFORE DESIGNED TO GIVE CUSTOMERS THE FREEDOM TO CHOOSE HOW THEY EXPERIENCE IT WHILE PLACING THEMSELVES AT THE CENTER.
THE CONCEPT, CONFIDENT(IAL), COMBINES THE IDEAS OF CONFIDENCE AND TOP SECRECY. THE SPACE IS IMAGINED AS A PREVIEW OF AN UPCOMING COLLECTION, EXCLUSIVELY REVEALED TO SELECTED CUSTOMERS BEFORE ITS OFFICIAL RELEASE. HOWEVER, ONLY PARTS OF THE COLLECTION ARE REVEALED, KEEPING THE REST HIDDEN AND MAINTAINING A SENSE OF MYSTERY. BLACK TAPE WRAPS AROUND THE EXHIBITION ELEMENTS AS A VISUAL REPRESENTATION OF CONFIDENTIALITY. WITHIN THE SPACE, VISITORS CAN EXPERIENCE THE COLLECTION THROUGH A VARIETY OF ACTIVITIES, INCLUDING WALKING THE RUNWAY, PREVIEWING THE NEW COLLECTION, AND CREATING OR EXPERIMENTING WITH THEIR OWN FASHION PIECES.
THE CONCEPT, CONFIDENT(IAL), COMBINES THE IDEAS OF CONFIDENCE AND TOP SECRECY. THE SPACE IS IMAGINED AS A PREVIEW OF AN UPCOMING COLLECTION, EXCLUSIVELY REVEALED TO SELECTED CUSTOMERS BEFORE ITS OFFICIAL RELEASE. HOWEVER, ONLY PARTS OF THE COLLECTION ARE REVEALED, KEEPING THE REST HIDDEN AND MAINTAINING A SENSE OF MYSTERY. BLACK TAPE WRAPS AROUND THE EXHIBITION ELEMENTS AS A VISUAL REPRESENTATION OF CONFIDENTIALITY. WITHIN THE SPACE, VISITORS CAN EXPERIENCE THE COLLECTION THROUGH A VARIETY OF ACTIVITIES, INCLUDING WALKING THE RUNWAY, PREVIEWING THE NEW COLLECTION, AND CREATING OR EXPERIMENTING WITH THEIR OWN FASHION PIECES.
THE CONCEPT, CONFIDENT(IAL), COMBINES THE IDEAS OF CONFIDENCE AND TOP SECRECY. THE SPACE IS IMAGINED AS A PREVIEW OF AN UPCOMING COLLECTION, EXCLUSIVELY REVEALED TO SELECTED CUSTOMERS BEFORE ITS OFFICIAL RELEASE. HOWEVER, ONLY PARTS OF THE COLLECTION ARE REVEALED, KEEPING THE REST HIDDEN AND MAINTAINING A SENSE OF MYSTERY. BLACK TAPE WRAPS AROUND THE EXHIBITION ELEMENTS AS A VISUAL REPRESENTATION OF CONFIDENTIALITY. WITHIN THE SPACE, VISITORS CAN EXPERIENCE THE COLLECTION THROUGH A VARIETY OF ACTIVITIES, INCLUDING WALKING THE RUNWAY, PREVIEWING THE NEW COLLECTION, AND CREATING OR EXPERIMENTING WITH THEIR OWN FASHION PIECES.
THE LAYOUT IS DIVIDED INTO SIX MAIN AREAS: THE FRONT ENTRANCE, A RUNWAY LEADING INTO THE SPACE, A NEW COLLECTION EXHIBITION, A BAR, AND A CREATIVE AREA WHERE VISITORS CAN DESIGN THEIR OWN CLOTHING. THE OVERALL PALETTE USES BLUE, BLACK, AND GREY TO REINFORCE THE BRAND IDENTITY AND CREATE A STRONG, DISTINCTIVE ATMOSPHERE. THE FIRST SPACE ALLOWS VISITORS TO EXPERIENCE WALKING ON A RUNWAY THEMSELVES. OPEN UMBRELLAS ARE POSITIONED ALONG THE WALLS, REPRESENTING AN AUDIENCE WATCHING AND FOLLOWING THEM THROUGHOUT THE RUNWAY EXPERIENCE. THE FLOOR TILES ARE ARRANGED TO CREATE THE FEELING OF BEING OUTDOORS, TRANSFORMING THE SPACE INTO A STAGE WHERE VISITORS CAN FEEL CONFIDENT AND BECOME THE CENTER OF ATTENTION WHILE WEARING THE BRAND.
THE LAYOUT IS DIVIDED INTO SIX MAIN AREAS: THE FRONT ENTRANCE, A RUNWAY LEADING INTO THE SPACE, A NEW COLLECTION EXHIBITION, A BAR, AND A CREATIVE AREA WHERE VISITORS CAN DESIGN THEIR OWN CLOTHING. THE OVERALL PALETTE USES BLUE, BLACK, AND GREY TO REINFORCE THE BRAND IDENTITY AND CREATE A STRONG, DISTINCTIVE ATMOSPHERE. THE FIRST SPACE ALLOWS VISITORS TO EXPERIENCE WALKING ON A RUNWAY THEMSELVES. OPEN UMBRELLAS ARE POSITIONED ALONG THE WALLS, REPRESENTING AN AUDIENCE WATCHING AND FOLLOWING THEM THROUGHOUT THE RUNWAY EXPERIENCE. THE FLOOR TILES ARE ARRANGED TO CREATE THE FEELING OF BEING OUTDOORS, TRANSFORMING THE SPACE INTO A STAGE WHERE VISITORS CAN FEEL CONFIDENT AND BECOME THE CENTER OF ATTENTION WHILE WEARING THE BRAND.
THE LAYOUT IS DIVIDED INTO SIX MAIN AREAS: THE FRONT ENTRANCE, A RUNWAY LEADING INTO THE SPACE, A NEW COLLECTION EXHIBITION, A BAR, AND A CREATIVE AREA WHERE VISITORS CAN DESIGN THEIR OWN CLOTHING. THE OVERALL PALETTE USES BLUE, BLACK, AND GREY TO REINFORCE THE BRAND IDENTITY AND CREATE A STRONG, DISTINCTIVE ATMOSPHERE. THE FIRST SPACE ALLOWS VISITORS TO EXPERIENCE WALKING ON A RUNWAY THEMSELVES. OPEN UMBRELLAS ARE POSITIONED ALONG THE WALLS, REPRESENTING AN AUDIENCE WATCHING AND FOLLOWING THEM THROUGHOUT THE RUNWAY EXPERIENCE. THE FLOOR TILES ARE ARRANGED TO CREATE THE FEELING OF BEING OUTDOORS, TRANSFORMING THE SPACE INTO A STAGE WHERE VISITORS CAN FEEL CONFIDENT AND BECOME THE CENTER OF ATTENTION WHILE WEARING THE BRAND.
BEYOND THE RUNWAY, VISITORS ENTER A GLASS DISPLAY CABINET SHOWCASING PIECES FROM THE UPCOMING COLLECTION. ONLY SELECTED PARTS OF EACH PIECE ARE REVEALED, KEEPING THE FULL DETAILS HIDDEN AND CREATING THE FEELING OF BEING AMONG A PRIVILEGED GROUP GIVEN EARLY ACCESS TO THE COLLECTION. STAINLESS STEEL AND VIVID COLORS ARE INCORPORATED THROUGHOUT THE DISPLAY TO REINFORCE THE DISTINCTIVE IDENTITY OF THE BRAND WHILE CREATING A SENSE OF EXCLUSIVITY AND MYSTERY.
BEYOND THE RUNWAY, VISITORS ENTER A GLASS DISPLAY CABINET SHOWCASING PIECES FROM THE UPCOMING COLLECTION. ONLY SELECTED PARTS OF EACH PIECE ARE REVEALED, KEEPING THE FULL DETAILS HIDDEN AND CREATING THE FEELING OF BEING AMONG A PRIVILEGED GROUP GIVEN EARLY ACCESS TO THE COLLECTION. STAINLESS STEEL AND VIVID COLORS ARE INCORPORATED THROUGHOUT THE DISPLAY TO REINFORCE THE DISTINCTIVE IDENTITY OF THE BRAND WHILE CREATING A SENSE OF EXCLUSIVITY AND MYSTERY.
BEYOND THE RUNWAY, VISITORS ENTER A GLASS DISPLAY CABINET SHOWCASING PIECES FROM THE UPCOMING COLLECTION. ONLY SELECTED PARTS OF EACH PIECE ARE REVEALED, KEEPING THE FULL DETAILS HIDDEN AND CREATING THE FEELING OF BEING AMONG A PRIVILEGED GROUP GIVEN EARLY ACCESS TO THE COLLECTION. STAINLESS STEEL AND VIVID COLORS ARE INCORPORATED THROUGHOUT THE DISPLAY TO REINFORCE THE DISTINCTIVE IDENTITY OF THE BRAND WHILE CREATING A SENSE OF EXCLUSIVITY AND MYSTERY.
WITHIN THE SPACE, A BARTENDER IS AVAILABLE TO SERVE DRINKS WHILE GUESTS EXPLORE THE COLLECTION, ENHANCING THE SENSE OF EXCLUSIVITY AND CREATING A MORE REFINED EXPERIENCE FOR THESE SPECIAL VISITORS. THE FURNITURE AND MATERIAL PALETTE COMBINES STAINLESS STEEL, BLACK LEATHER, AND CONCRETE FLOORING TO CREATE A CONTEMPORARY AND INDUSTRIAL ATMOSPHERE THAT REINFORCES THE BRAND’S DISTINCTIVE IDENTITY AND BOLD CHARACTER.
WITHIN THE SPACE, A BARTENDER IS AVAILABLE TO SERVE DRINKS WHILE GUESTS EXPLORE THE COLLECTION, ENHANCING THE SENSE OF EXCLUSIVITY AND CREATING A MORE REFINED EXPERIENCE FOR THESE SPECIAL VISITORS. THE FURNITURE AND MATERIAL PALETTE COMBINES STAINLESS STEEL, BLACK LEATHER, AND CONCRETE FLOORING TO CREATE A CONTEMPORARY AND INDUSTRIAL ATMOSPHERE THAT REINFORCES THE BRAND’S DISTINCTIVE IDENTITY AND BOLD CHARACTER.
WITHIN THE SPACE, A BARTENDER IS AVAILABLE TO SERVE DRINKS WHILE GUESTS EXPLORE THE COLLECTION, ENHANCING THE SENSE OF EXCLUSIVITY AND CREATING A MORE REFINED EXPERIENCE FOR THESE SPECIAL VISITORS. THE FURNITURE AND MATERIAL PALETTE COMBINES STAINLESS STEEL, BLACK LEATHER, AND CONCRETE FLOORING TO CREATE A CONTEMPORARY AND INDUSTRIAL ATMOSPHERE THAT REINFORCES THE BRAND’S DISTINCTIVE IDENTITY AND BOLD CHARACTER.
The space also offers an interactive experience where visitors can design and try on their own outfits. The concept is inspired by a futuristic wardrobe, where selected garments are transformed into digital graphics alongside the visitor. These graphics gradually move across the wall, creating a visual journey that follows the visitor toward the exit and extending the fashion experience beyond the physical clothing itself.
The space also offers an interactive experience where visitors can design and try on their own outfits. The concept is inspired by a futuristic wardrobe, where selected garments are transformed into digital graphics alongside the visitor. These graphics gradually move across the wall, creating a visual journey that follows the visitor toward the exit and extending the fashion experience beyond the physical clothing itself.
The space also offers an interactive experience where visitors can design and try on their own outfits. The concept is inspired by a futuristic wardrobe, where selected garments are transformed into digital graphics alongside the visitor. These graphics gradually move across the wall, creating a visual journey that follows the visitor toward the exit and extending the fashion experience beyond the physical clothing itself.
This project aims to create a new experience for viewing and engaging with a fashion collection while communicating the brand identity more clearly and powerfully. The design is intended to capture attention within a large space, creating a strong visual presence that draws people in and encourages them to express their individuality. Through the spatial experience, visitors are positioned as the center of attention, reflecting the brand’s identity of confidence, freedom, and self-expression. The space therefore becomes more than an exhibition—it becomes a platform where people can discover the collection while confidently standing out as themselves.
This project aims to create a new experience for viewing and engaging with a fashion collection while communicating the brand identity more clearly and powerfully. The design is intended to capture attention within a large space, creating a strong visual presence that draws people in and encourages them to express their individuality. Through the spatial experience, visitors are positioned as the center of attention, reflecting the brand’s identity of confidence, freedom, and self-expression. The space therefore becomes more than an exhibition—it becomes a platform where people can discover the collection while confidently standing out as themselves.
This project aims to create a new experience for viewing and engaging with a fashion collection while communicating the brand identity more clearly and powerfully. The design is intended to capture attention within a large space, creating a strong visual presence that draws people in and encourages them to express their individuality. Through the spatial experience, visitors are positioned as the center of attention, reflecting the brand’s identity of confidence, freedom, and self-expression. The space therefore becomes more than an exhibition—it becomes a platform where people can discover the collection while confidently standing out as themselves.
Distinctiveness elevates the brand by capturing attention through its unique identity, drawing every eye toward the experience while keeping a hidden secret within. This secret is revealed exclusively to the customers, creating a personal and memorable experience that belongs to them alone.
Distinctiveness elevates the brand by capturing attention through its unique identity, drawing every eye toward the experience while keeping a hidden secret within. This secret is revealed exclusively to the customers, creating a personal and memorable experience that belongs to them alone.
Distinctiveness elevates the brand by capturing attention through its unique identity, drawing every eye toward the experience while keeping a hidden secret within. This secret is revealed exclusively to the customers, creating a personal and memorable experience that belongs to them alone.
