Ah Tee, this chair has got to go!
Lazboy Concept Booth (Competition)
Lazboy Concept Booth (Competition)
Ah Tee, this chair has got to go!
Location
Location
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Area
Area
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Completion Date
Completion Date
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Collaboration
Collaboration
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Lazboy Concept Booth, Bangkok, Thailand
Lazboy Concept Booth, Bangkok, Thailand
80 sq.m
80 sq.m
2024
2024
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THE SPACE SHOWCASES LAZBOY SOFAS TO DEMONSTRATE THEIR COMFORT AND SEATING CAPABILITIES, WHILE EXPLORING THE HISTORY OF SEATING AND HOW DIFFERENT CULTURES CAN COEXIST WITHIN A COMPLETELY DIFFERENT CONTEXT. THE CONCEPT BEGINS WITH TRADITIONAL CHINESE FURNITURE, WHERE WOODEN CHAIRS AND SEATING HIERARCHY REFLECTED THE STATUS OF ELDERS WITHIN THE HOUSEHOLD. HOWEVER, WHEN EXPERIENCED IN PRACTICE, THESE TRADITIONAL SEATS CAN BE LESS COMFORTABLE ERGONOMICALLY. LAZBOY SOFAS ARE INTRODUCED AS A CONTEMPORARY ALTERNATIVE THAT RESPONDS TO THE BODY MORE COMFORTABLY WHILE CONNECTING TRADITIONAL SEATING CONCEPTS WITH MODERN LIFESTYLES.
THE SPACE SHOWCASES LAZBOY SOFAS TO DEMONSTRATE THEIR COMFORT AND SEATING CAPABILITIES, WHILE EXPLORING THE HISTORY OF SEATING AND HOW DIFFERENT CULTURES CAN COEXIST WITHIN A COMPLETELY DIFFERENT CONTEXT. THE CONCEPT BEGINS WITH TRADITIONAL CHINESE FURNITURE, WHERE WOODEN CHAIRS AND SEATING HIERARCHY REFLECTED THE STATUS OF ELDERS WITHIN THE HOUSEHOLD. HOWEVER, WHEN EXPERIENCED IN PRACTICE, THESE TRADITIONAL SEATS CAN BE LESS COMFORTABLE ERGONOMICALLY. LAZBOY SOFAS ARE INTRODUCED AS A CONTEMPORARY ALTERNATIVE THAT RESPONDS TO THE BODY MORE COMFORTABLY WHILE CONNECTING TRADITIONAL SEATING CONCEPTS WITH MODERN LIFESTYLES.
THE SPACE SHOWCASES LAZBOY SOFAS TO DEMONSTRATE THEIR COMFORT AND SEATING CAPABILITIES, WHILE EXPLORING THE HISTORY OF SEATING AND HOW DIFFERENT CULTURES CAN COEXIST WITHIN A COMPLETELY DIFFERENT CONTEXT. THE CONCEPT BEGINS WITH TRADITIONAL CHINESE FURNITURE, WHERE WOODEN CHAIRS AND SEATING HIERARCHY REFLECTED THE STATUS OF ELDERS WITHIN THE HOUSEHOLD. HOWEVER, WHEN EXPERIENCED IN PRACTICE, THESE TRADITIONAL SEATS CAN BE LESS COMFORTABLE ERGONOMICALLY. LAZBOY SOFAS ARE INTRODUCED AS A CONTEMPORARY ALTERNATIVE THAT RESPONDS TO THE BODY MORE COMFORTABLY WHILE CONNECTING TRADITIONAL SEATING CONCEPTS WITH MODERN LIFESTYLES.
About the project
About the project
About the project
THE SPACE SHOWCASES LAZBOY SOFAS TO DEMONSTRATE THEIR COMFORT AND SEATING CAPABILITIES, WHILE EXPLORING THE HISTORY OF SEATING AND HOW DIFFERENT CULTURES CAN COEXIST WITHIN A COMPLETELY DIFFERENT CONTEXT. THE CONCEPT BEGINS WITH TRADITIONAL CHINESE FURNITURE, WHERE WOODEN CHAIRS AND SEATING HIERARCHY REFLECTED THE STATUS OF ELDERS WITHIN THE HOUSEHOLD. HOWEVER, WHEN EXPERIENCED IN PRACTICE, THESE TRADITIONAL SEATS CAN BE LESS COMFORTABLE ERGONOMICALLY. LAZBOY SOFAS ARE INTRODUCED AS A CONTEMPORARY ALTERNATIVE THAT RESPONDS TO THE BODY MORE COMFORTABLY WHILE CONNECTING TRADITIONAL SEATING CONCEPTS WITH MODERN LIFESTYLES.
THE SPACE IS DIVIDED INTO SEVEN MAIN ZONES, INSPIRED BY THE TRADITIONAL CHINESE HOUSE AND ITS CULTURAL BELIEFS, INCLUDING DIFFERENT SEATING POSITIONS AND SOCIAL HIERARCHIES. LAZBOY PRODUCTS ARE INTEGRATED THROUGHOUT EACH ZONE, ALLOWING VISITORS TO EXPERIENCE THE SOFAS IN DIFFERENT SETTINGS WHILE SHOWCASING THEIR VERSATILITY, COMFORT, AND POTENTIAL ACROSS VARIOUS TYPES OF SPACES.
THE SPACE IS DIVIDED INTO SEVEN MAIN ZONES, INSPIRED BY THE TRADITIONAL CHINESE HOUSE AND ITS CULTURAL BELIEFS, INCLUDING DIFFERENT SEATING POSITIONS AND SOCIAL HIERARCHIES. LAZBOY PRODUCTS ARE INTEGRATED THROUGHOUT EACH ZONE, ALLOWING VISITORS TO EXPERIENCE THE SOFAS IN DIFFERENT SETTINGS WHILE SHOWCASING THEIR VERSATILITY, COMFORT, AND POTENTIAL ACROSS VARIOUS TYPES OF SPACES.
THE SPACE IS DIVIDED INTO SEVEN MAIN ZONES, INSPIRED BY THE TRADITIONAL CHINESE HOUSE AND ITS CULTURAL BELIEFS, INCLUDING DIFFERENT SEATING POSITIONS AND SOCIAL HIERARCHIES. LAZBOY PRODUCTS ARE INTEGRATED THROUGHOUT EACH ZONE, ALLOWING VISITORS TO EXPERIENCE THE SOFAS IN DIFFERENT SETTINGS WHILE SHOWCASING THEIR VERSATILITY, COMFORT, AND POTENTIAL ACROSS VARIOUS TYPES OF SPACES.
EACH ZONE REPRESENTS A DIFFERENT PART OF THE TRADITIONAL CHINESE HOUSE, INCLUDING THE TWO-LEVEL GARDEN LEADING INTO THE HOUSE, A SEATING AREA ALONG THE BALCONY, THE CENTRAL LIVING HALL, AND THE DINING ROOM. EACH SPACE FEATURES DIFFERENT LAZBOY PRODUCTS, INCLUDING A NEW CHAIR DESIGN THAT IS STILL UNFAMILIAR TO MANY USERS, ALLOWING THE PROJECT TO INTRODUCE LESSER-KNOWN PRODUCTS THROUGH REAL SPATIAL EXPERIENCES.
EACH ZONE REPRESENTS A DIFFERENT PART OF THE TRADITIONAL CHINESE HOUSE, INCLUDING THE TWO-LEVEL GARDEN LEADING INTO THE HOUSE, A SEATING AREA ALONG THE BALCONY, THE CENTRAL LIVING HALL, AND THE DINING ROOM. EACH SPACE FEATURES DIFFERENT LAZBOY PRODUCTS, INCLUDING A NEW CHAIR DESIGN THAT IS STILL UNFAMILIAR TO MANY USERS, ALLOWING THE PROJECT TO INTRODUCE LESSER-KNOWN PRODUCTS THROUGH REAL SPATIAL EXPERIENCES.
EACH ZONE REPRESENTS A DIFFERENT PART OF THE TRADITIONAL CHINESE HOUSE, INCLUDING THE TWO-LEVEL GARDEN LEADING INTO THE HOUSE, A SEATING AREA ALONG THE BALCONY, THE CENTRAL LIVING HALL, AND THE DINING ROOM. EACH SPACE FEATURES DIFFERENT LAZBOY PRODUCTS, INCLUDING A NEW CHAIR DESIGN THAT IS STILL UNFAMILIAR TO MANY USERS, ALLOWING THE PROJECT TO INTRODUCE LESSER-KNOWN PRODUCTS THROUGH REAL SPATIAL EXPERIENCES.
Each space incorporates Chinese patterns and details to create a distinct identity. The contrast between the traditional Chinese architecture and the modern, comfortable American furniture creates an unexpected combination, drawing visitors' attention and encouraging them to explore the space and experience the products.
Each space incorporates Chinese patterns and details to create a distinct identity. The contrast between the traditional Chinese architecture and the modern, comfortable American furniture creates an unexpected combination, drawing visitors' attention and encouraging them to explore the space and experience the products.
Each space incorporates Chinese patterns and details to create a distinct identity. The contrast between the traditional Chinese architecture and the modern, comfortable American furniture creates an unexpected combination, drawing visitors' attention and encouraging them to explore the space and experience the products.
At the entrance, one of the company's earliest chair designs is placed along the pathway, introducing the evolution of the product before it became the modern sofa. The chair is presented as a private seating space along the balcony, offering visitors a moment of solitude while highlighting the origins of the brand's seating design.
At the entrance, one of the company's earliest chair designs is placed along the pathway, introducing the evolution of the product before it became the modern sofa. The chair is presented as a private seating space along the balcony, offering visitors a moment of solitude while highlighting the origins of the brand's seating design.
At the entrance, one of the company's earliest chair designs is placed along the pathway, introducing the evolution of the product before it became the modern sofa. The chair is presented as a private seating space along the balcony, offering visitors a moment of solitude while highlighting the origins of the brand's seating design.
In the central living space, two red sofas represent the elders of the family, surrounded by dark brown and black sofas. From manual recliners to electric controls, the furniture creates a setting for family gatherings inspired by traditional Chinese living, while introducing the comfort and functionality of American design.
In the central living space, two red sofas represent the elders of the family, surrounded by dark brown and black sofas. From manual recliners to electric controls, the furniture creates a setting for family gatherings inspired by traditional Chinese living, while introducing the comfort and functionality of American design.
In the central living space, two red sofas represent the elders of the family, surrounded by dark brown and black sofas. From manual recliners to electric controls, the furniture creates a setting for family gatherings inspired by traditional Chinese living, while introducing the comfort and functionality of American design.
A new product is also introduced, featuring a chair that many people may not yet be familiar with. The space presents this new Lazy Boy product within a dining setting, allowing visitors to experience the chair while sharing a meal around the table and discovering a new side of the brand.
A new product is also introduced, featuring a chair that many people may not yet be familiar with. The space presents this new Lazy Boy product within a dining setting, allowing visitors to experience the chair while sharing a meal around the table and discovering a new side of the brand.
A new product is also introduced, featuring a chair that many people may not yet be familiar with. The space presents this new Lazy Boy product within a dining setting, allowing visitors to experience the chair while sharing a meal around the table and discovering a new side of the brand.
Meaningful family moments begin with a space that is comfortable enough to stay in for a long time. By providing supportive seating and a comfortable environment, the space encourages families to talk, relax, and spend more quality time together, making each shared moment more valuable and lasting.
Meaningful family moments begin with a space that is comfortable enough to stay in for a long time. By providing supportive seating and a comfortable environment, the space encourages families to talk, relax, and spend more quality time together, making each shared moment more valuable and lasting.
Meaningful family moments begin with a space that is comfortable enough to stay in for a long time. By providing supportive seating and a comfortable environment, the space encourages families to talk, relax, and spend more quality time together, making each shared moment more valuable and lasting.
